Search Engine Optimization (SEO) is a form of online marketing where marketers and webmasters use a range of techniques to ensure their webpage listing appears in a favorable location in search engine results pages (e.g., Google, Bing, and Yahoo). SEO is one of the fastest-growing marketing segments today. Search Engine Marketing (SEM) are paid listings […]
Digital Marketing
What is Brand Value?
Today’s businesses have to establish and maintain brand value and awareness in the consumers’ mind to be successful in the market place. Brand Value was developed in the U.S. and Great Britain in the late 1800s as a result of the Industrial Revolution. Some of the earliest strong brands are American Express and Coke, and […]
Why the Google Ecosystem is Important for your Business
The Google search engine has been part of a larger evaluation of technology and information sharing. Consumers today are used to getting an immediate response to their questions. What Google has done with its search engine is creating a new marketplace for consumers, and this channel is becoming the premier marketplace for consumers. There are […]
History of Web Search Engines
We cannot know where we are going without knowing where we have been. This is the young history of web search engines. Not many inventions can claim to have such a tremendous impact on mankind as much as the Internet has had. The Internet as we know it today was created by Tim Berners-Lee, while […]